Benedict Munden

Freelance senior copywriter. Word wrangler.

A bit about me

Hi there, I’m Ben, a freelance senior copywriter with over 14 years’ experience. A few of my highlights? Writing easyJet’s tone of voice guidelines. Sending CRM emails to over 5 million people. Helping national charities raise money, change laws and improve lives. Creating concepts for everything from experiential events to OOH campaigns. And seeing my words in the world, whether they’re on screens, on billboards or in print.

Services

Copywriting

Looking for a safe pair of pen-wielding hands? I’m fast, versatile and easy to work with. A self-confessed copywriting geek who knows their oxford comma from their comma splice.

Consultancy

Time for a tone of voice health check? Thinking about creating new guidelines or zhuzhing up your existing ones? Or perhaps you’re after some advice on copywriting best practice?

Book

Some of the nice people I’ve written for

“Ben is an incredible copywriter! He’s been working on all our Eurostar UK emails for a few years and he always had the best taglines: fresh, witty and super engaging! Our customers loved them and our engagement rate sky rocketed! I also highly recommend Ben as an individual: always available, ready to help and keen to try new things!”
- Sandrine, Global CRM & Loyalty Lead @ Eurostar
“Working with Ben was like a breath of fresh air as he would frequently inject new, exciting and playful copy into our marketing comms which in a way revolutionised the way we talk to our customers. Working across a multitude of channels (e.g. CRM, OOH, Web etc.), Ben was always a reliable individual who would effectively break down briefs and deliver copy that often went above and beyond.”
- Jay, Marketing Executive @easyJet
“I recently requested Ben's skills to create various types of copy for SSAFA, the Armed Forces charity, including boilerplate, website, advertising, and leaflet copy for one of our services. Ben's writing was not only clear and compelling but also perfectly aligned with the sensitive and supportive tone required for our personal support and social work services. Ben's excellent communication skills ensured a smooth collaboration, with regular updates and a responsive attitude to feedback.”
- Grace, Head of Marketing and Brand @ SSAFA