VR experiential

Shelter at the Ideal Home Show

—

The Ideal Home Show is a 2-week expo that’s all about aspirational living. As the event’s charity partner, Shelter was given a stand to raise awareness about their work.

I created the concept of a VR video, which gave viewers a glimpse into the lives of people staying in temporary accommodation: the cramped conditions, the noisy neighbours, the unpacked suitcases.

At the end of the video, viewers were asked to reflect on what home meant to them, before being prompted to help Shelter through a donation.