Endlines for TV ad

Eurostar

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In late 2019, Eurostar launched a new TV campaign encouraging people to travel by train instead of plane.

It involved an inquisitive flightless bird discovering their destinations. The endline read ‘You see more when you don’t fly’.

And then Covid happened.

Post-pandemic, the ad’s endline was no longer relevant. It was a challenge to persuade people to travel at all – regardless of the mode of transport.

I wrote new endlines for the UK and French ads*, which meant the TV ads could be repurposed for a post-Covid world.

* In case you’re wondering, the French TV ad used English for the endline.