Boilerplate
SSAFA, the armed forces charity
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As the oldest armed forces charity in the UK, SSAFA is held in the highest regard among the military community. I worked with SSAFA to develop boilerplate copy for a new service, as well as headlines for targeting different audiences.
Boilerplate
Long version
Personal Support and Social Work Service
There’s no basic training for life’s challenges. The ups and downs of relationships, the stress of money worries, the struggle to keep your head straight. But whatever’s thrown at you – however tough things get – we’ve got your back, providing a listening ear and practical support.
We’re here for the whole RAF family; for the person behind the uniform and their loved ones. You could be a regular or a reservist. A parent or partner. Living on the base or off it. We’ll help you in any way we can, any time you need us. Completely confidential. Completely independent of the chain of command.
How can we help?
Need someone to talk to? Someone to discuss those thoughts rattling around your head? We’ll provide a safe space for you to get anything off your chest. There’s no judgement here – we treat everyone with respect, whatever you tell us.
Or perhaps you’re after more practical support? Our team knows better than anyone about the tools and guidance out there. They’ll work with you to put a plan of action in place, making sure you have everything you need to take control of your situation.
There are lots of things we can help with. But here are some of the most common:
Relationship issues
Mental health
Injury, illness and addiction
Housing
Money worries
Bereavement
Adoption, fostering and childcare
Equal opportunities, discrimination and harassment
Support groups
Deployments (pre- and post)
Get in touch
You can now quickly and easily get in touch with us via Whatsapp or webchat. You’ll get exactly the same level of support, but at a time and place that suits you. Or if you’d prefer, you can call our helpline, email us or find us on most bases.
Live Chat: www.ssafa.org.uk/raf
WhatsApp: 004420 3769 0808
psswsraf@ssafa-fhs.org.uk
0800 058 4690 (UK callers) | 020 4570 3939 (Overseas callers)
Short version
Personal Support and Social Work Service
If you’re struggling with relationships, money worries, childcare issues – or anything else life throws at you.
If you’re trying to pretend everything’s perfect when really it’s not.
If you’re at breaking point and feel completely alone.
We’ve got your back.
We’re here for the whole RAF family – regulars, reservists and loved ones – to provide a listening ear and practical, impactful support.
Completely confidential. Completely independent of the chain of command.
You’re not alone.
Live Chat: www.ssafa.org.uk/raf
WhatsApp: 004420 3769 0808
psswsraf@ssafa-fhs.org.uk
0800 058 4690 (UK callers) | 020 4570 3939 (Overseas callers)
Headlines and subheads
Regulars:
When life hits you, we’ll help you fight back
Whatever your rank. Whatever you’re facing. We’ve got your back.
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Reservists:
We step up for you. Because you step up for us.
Whatever your rank. Whether you’re a regular or reservist. We’ve got your back.
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Families:
Here for you. However you need us.
Whatever your family faces. Wherever you’re based. We’ve got your back.